Discovery & research
User research · Market analysis · Workshops
All services
Strategy
The plan before the pixels.
We turn a big idea into a clear, fundable plan, before a single pixel is drawn.
Discovery, product roadmaps, UX research and MVP scoping.
- DiscoverResearch, users & workshops
- DefinePositioning & priorities
- RoadmapMVP scope & estimates
- Build-readyA plan you can fund
The most expensive mistakes happen before anyone writes code. We pressure-test the idea, define the audience and scope the smallest version worth shipping, together, in the room with you, so you build the right thing, once.
A plan you can fund, build and measure, with no guesswork.
What's included.
Everything under Strategy, handled by one team.
Product strategy
Positioning · Feature priority · Success metrics
Roadmap & MVP
MVP scoping · Roadmap · Estimates
Analytics & measurement
KPIs · Tracking plan · Dashboards
However you want to work.
Hands-on or hands-off, we shape the engagement around you, and nothing ships until you're happy.
A sprint or a partnership
A focused discovery sprint, or ongoing strategy as you grow.
Workshops with your team
We plan with you, not at you, your people in the room, deciding together.
Plan only, or plan + build
Take the roadmap to any team, or let us build exactly what we mapped.
How we approach it.
- 01
Listen
We learn your goals, constraints and the people you serve.
- 02
Define
We turn it into a sharp, prioritised plan everyone agrees on.
- 03
Map
A roadmap and MVP scope you can take straight into build.
Strategy we've shipped.
A few of the products this discipline helped build.
See it
The table, before the pixels
A closer look at how strategy actually comes together, real work, from first move to finished result.
See the work
“They saved us from building the wrong thing. The plan paid for itself before we wrote a line of code.”
Questions, answered.
The things people ask us most about strategy.
01 What do I actually get at the end?
A clear, prioritised roadmap and MVP scope you can fund and take to any build team.
02 How long does a discovery take?
A focused discovery sprint is usually one to two weeks, depending on scope.
03 Do you build what you plan?
We can, or you are free to take the plan elsewhere. The roadmap is yours either way.
Let's connect
Let's talk strategy.
Explore the rest.
04 · Founder mode
The plan before the pixels.
We turn a big idea into a clear, fundable plan, before a single pixel is drawn.
Discoveryproduct roadmapsUX researchMVP scoping- DiscoverResearch, users & workshops
- DefinePositioning & priorities
- RoadmapMVP scope & estimates
- Build-readyA plan you can fund
What's included
Everything the discipline covers.
Discovery & research
Understand the problem, the users and the competition.
User research Market analysis WorkshopsProduct strategy
Define what to build, for whom, and why now.
Positioning Feature priority Success metricsRoadmap & MVP
Scope the smallest version that proves the idea.
MVP scoping Roadmap EstimatesAnalytics & measurement
Decide how you’ll know it’s working, from day one.
KPIs Tracking plan Dashboards The approach
How we run it.
- 01
Listen
We learn your goals, constraints and the people you serve.
- 02
Define
We turn it into a sharp, prioritised plan everyone agrees on.
- 03
Map
A roadmap and MVP scope you can take straight into build.
Ways to work together
Pick your lane.
A sprint or a partnership
A focused discovery sprint, or ongoing strategy as you grow.
Workshops with your team
We plan with you, not at you, your people in the room, deciding together.
Plan only, or plan + build
Take the roadmap to any team, or let us build exactly what we mapped.
Receipts
We've done this before.
““They saved us from building the wrong thing. The plan paid for itself before we wrote a line of code.””
Chidimma Client, education Good to know
Questions, answered.
What do I actually get at the end?
A clear, prioritised roadmap and MVP scope you can fund and take to any build team.
How long does a discovery take?
A focused discovery sprint is usually one to two weeks, depending on scope.
Do you build what you plan?
We can, or you are free to take the plan elsewhere. The roadmap is yours either way.
Explore the other disciplines
Bring us your Day 0.
Tell us what you imagine. You'll have a clear plan, timeline and estimate within one business day.
// module 04 · builder mode
The plan before the pixels.
We turn a big idea into a clear, fundable plan, before a single pixel is drawn.
Discoveryproduct roadmapsUX researchMVP scoping- DiscoverResearch, users & workshops
- DefinePositioning & priorities
- RoadmapMVP scope & estimates
- Build-readyA plan you can fund
// exports
Everything the module ships with.
Discovery & research
Understand the problem, the users and the competition.
User research Market analysis WorkshopsProduct strategy
Define what to build, for whom, and why now.
Positioning Feature priority Success metricsRoadmap & MVP
Scope the smallest version that proves the idea.
MVP scoping Roadmap EstimatesAnalytics & measurement
Decide how you’ll know it’s working, from day one.
KPIs Tracking plan Dashboards // pipeline
How we run it.
- stage 01
Listen
We learn your goals, constraints and the people you serve.
- stage 02
Define
We turn it into a sharp, prioritised plan everyone agrees on.
- stage 03
Map
A roadmap and MVP scope you can take straight into build.
// install options
Pick your flag.
A sprint or a partnership
A focused discovery sprint, or ongoing strategy as you grow.
Workshops with your team
We plan with you, not at you, your people in the room, deciding together.
Plan only, or plan + build
Take the roadmap to any team, or let us build exactly what we mapped.
// deployments
Shipped with this module.
Chidimma Client, education · approved these changes
Approved
““They saved us from building the wrong thing. The plan paid for itself before we wrote a line of code.””
// FAQ.md
Questions, answered.
What do I actually get at the end?
A clear, prioritised roadmap and MVP scope you can fund and take to any build team.
How long does a discovery take?
A focused discovery sprint is usually one to two weeks, depending on scope.
Do you build what you plan?
We can, or you are free to take the plan elsewhere. The roadmap is yours either way.
// other modules in the repo
$ npm i @swizel/strategy
Add it to your build.
Tell us what you're building. A senior engineer reads every message, reply within one business day.
The plan before the pixels.
We turn a big idea into a clear, fundable plan, before a single pixel is drawn.
Discoveryproduct roadmapsUX researchMVP scoping
- DiscoverResearch, users & workshops
- DefinePositioning & priorities
- RoadmapMVP scope & estimates
- Build-readyA plan you can fund
In this room Everything the atelier practises
Discovery & research
Understand the problem, the users and the competition.
User research Market analysis WorkshopsProduct strategy
Define what to build, for whom, and why now.
Positioning Feature priority Success metricsRoadmap & MVP
Scope the smallest version that proves the idea.
MVP scoping Roadmap EstimatesAnalytics & measurement
Decide how you’ll know it’s working, from day one.
KPIs Tracking plan Dashboards Behind the glass How this room works a commission
Listen
We learn your goals, constraints and the people you serve.
Define
We turn it into a sharp, prioritised plan everyone agrees on.
Map
A roadmap and MVP scope you can take straight into build.
Commission options Ways to engage the atelier
A sprint or a partnership
A focused discovery sprint, or ongoing strategy as you grow.
Workshops with your team
We plan with you, not at you, your people in the room, deciding together.
Plan only, or plan + build
Take the roadmap to any team, or let us build exactly what we mapped.
Hung from this atelier Real commissions, on real walls
They saved us from building the wrong thing. The plan paid for itself before we wrote a line of code.
Visitor questions Asked at the desk, answered here
What do I actually get at the end?
A clear, prioritised roadmap and MVP scope you can fund and take to any build team.
How long does a discovery take?
A focused discovery sprint is usually one to two weeks, depending on scope.
Do you build what you plan?
We can, or you are free to take the plan elsewhere. The roadmap is yours either way.
Other rooms in the wing
Commissions open
Reserve this atelier.
Tell us what you're making. A project manager reads every message and replies within one business day.
🚪 Dept. of Strategy · SWZ 401
The plan before the pixels.
We turn a big idea into a clear, fundable plan, before a single pixel is drawn.
Discoveryproduct roadmapsUX researchMVP scoping Dept. of Strategy A plan you can fund, build and measure, with no guesswork.
on the board today
- DiscoverResearch, users & workshops
- DefinePositioning & priorities
- RoadmapMVP scope & estimates
- Build-readyA plan you can fund
📚 Course modules
Everything this department covers.
Discovery & research
Understand the problem, the users and the competition.
User research Market analysis WorkshopsProduct strategy
Define what to build, for whom, and why now.
Positioning Feature priority Success metricsRoadmap & MVP
Scope the smallest version that proves the idea.
MVP scoping Roadmap EstimatesAnalytics & measurement
Decide how you’ll know it’s working, from day one.
KPIs Tracking plan Dashboards 🗓️ The lesson plan
How this department works.
Listen
We learn your goals, constraints and the people you serve.
Define
We turn it into a sharp, prioritised plan everyone agrees on.
Map
A roadmap and MVP scope you can take straight into build.
🗂️ Enrolment options
Ways to work with us.
A sprint or a partnership
A focused discovery sprint, or ongoing strategy as you grow.
Workshops with your team
We plan with you, not at you, your people in the room, deciding together.
Plan only, or plan + build
Take the roadmap to any team, or let us build exactly what we mapped.
✅ Homework, handed in
Built by this department.
graded Read the write-up Brixmarket Real estate graded Read the write-up Saros Education graded Read the write-up My Eya Estate Real estate They saved us from building the wrong thing. The plan paid for itself before we wrote a line of code.
Chidimma, Client, education 🙋 Questions after class
Hands up.
What do I actually get at the end?
A clear, prioritised roadmap and MVP scope you can fund and take to any build team.
How long does a discovery take?
A focused discovery sprint is usually one to two weeks, depending on scope.
Do you build what you plan?
We can, or you are free to take the plan elsewhere. The roadmap is yours either way.
🏫 Other departments down the hall
🔔 The bell rang
Bring your project to this department.
Tell us what you're building. A project manager reads every message. We reply within one business day.
Services
Strategy
The most expensive mistakes happen before anyone writes code. We pressure-test the idea, define the audience and scope the smallest version worth shipping, together, in the room with you, so you build the right thing, once.
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