Brand and store together
Designed and built by one team, so the storefront actually looks like the brand.
Beauty is sold on how it looks, and then on how easily you can buy it. Beauty Hive needed both: a brand with presence and a storefront that gets out of the way at checkout.
The challenge
Beauty storefronts are crowded places. Ranges are wide, shades multiply, and a shopper who cannot find the exact product they want leaves. The store had to merchandise a deep catalogue without turning the homepage into a catalogue.
The work · 3 moves
What we actually did.
Not a logo and a landing page. A full effort across strategy, brand, content and engineering — here’s the play-by-play.
- E-commerce
- Branding
- 01
A brand with a face
Identity, palette and type chosen to sit on a product shot without fighting it, so the brand carries across packaging and screen alike.
- 02
Merchandising the range
Products grouped the way a shopper thinks about them, with the bestsellers given room and the long tail kept findable.
- 03
A checkout that closes
The fewest steps the payment allows, on a phone, with nothing between wanting the product and owning it.
How our awesomeness made it happen.
The moves that turned the brief into a result.
Product-first layouts
Photography at the size it needs, with the detail underneath rather than in the way.
Ready to grow
New ranges drop into the structure without a redesign.
Inside the build.
A closer look at the work as it shipped.
The result
Proof it worked.
- Brand + store one commission
- E-commerce built to sell, not to browse
- 2023 designed and shipped
And this is just the tip
There’s a lot more where this came from.
One project, told in full. We’ve shipped dozens more across agritech, health, media, property, commerce and platforms.
Commerce · Beauty · Founder mode
Beauty Hive.
Beauty commerce that converts.
Client Beauty Hive Year 2023 Scope Brand · Storefront · E-commerceBeauty is sold on how it looks, and then on how easily you can buy it. Beauty Hive needed both: a brand with presence and a storefront that gets out of the way at checkout.
Beauty storefronts are crowded places. Ranges are wide, shades multiply, and a shopper who cannot find the exact product they want leaves. The store had to merchandise a deep catalogue without turning the homepage into a catalogue.
What we did
The approach.
- 01
A brand with a face
Identity, palette and type chosen to sit on a product shot without fighting it, so the brand carries across packaging and screen alike.
- 02
Merchandising the range
Products grouped the way a shopper thinks about them, with the bestsellers given room and the long tail kept findable.
- 03
A checkout that closes
The fewest steps the payment allows, on a phone, with nothing between wanting the product and owning it.
Inside the build
What shipped.
Brand and store together
Designed and built by one team, so the storefront actually looks like the brand.
Product-first layouts
Photography at the size it needs, with the detail underneath rather than in the way.
Ready to grow
New ranges drop into the structure without a redesign.
The scoreboard
Results that talk.
- Brand + store one commission
- E-commerce built to sell, not to browse
- 2023 designed and shipped
Up close
The product, in frames.
Your story, next.
Tell us what you imagine. You'll have a reply within one business day.
// deploy report · commerce · beauty
Beauty Hive.
Beauty commerce that converts.
client: Beauty Hive year: 2023 scope: Brand · Storefront · E-commerceBeauty is sold on how it looks, and then on how easily you can buy it. Beauty Hive needed both: a brand with presence and a storefront that gets out of the way at checkout.
Beauty storefronts are crowded places. Ranges are wide, shades multiply, and a shopper who cannot find the exact product they want leaves. The store had to merchandise a deep catalogue without turning the homepage into a catalogue.
// pipeline — what we ran
The approach.
- step 01
A brand with a face
Identity, palette and type chosen to sit on a product shot without fighting it, so the brand carries across packaging and screen alike.
- step 02
Merchandising the range
Products grouped the way a shopper thinks about them, with the bestsellers given room and the long tail kept findable.
- step 03
A checkout that closes
The fewest steps the payment allows, on a phone, with nothing between wanting the product and owning it.
// CHANGELOG.md
What shipped.
Brand and store together
Designed and built by one team, so the storefront actually looks like the brand.
Product-first layouts
Photography at the size it needs, with the detail underneath rather than in the way.
Ready to grow
New ranges drop into the structure without a redesign.
- Brand + store one commission
- E-commerce built to sell, not to browse
- 2023 designed and shipped
// assets/
The product, in frames.
$ swizel deploy your-story --prod
Your deploy report, next.
Tell us what you're building. A senior engineer reads every message, reply within one business day.
Now showing · 2023
Beauty Hive.
Beauty commerce that converts.
Beauty is sold on how it looks, and then on how easily you can buy it. Beauty Hive needed both: a brand with presence and a storefront that gets out of the way at checkout.
ClientBeauty Hive Year2023 ScopeBrand · Storefront · E-commerce
Brand + store one commission E-commerce built to sell, not to browse The brief Read before viewing
Beauty storefronts are crowded places. Ranges are wide, shades multiply, and a shopper who cannot find the exact product they want leaves. The store had to merchandise a deep catalogue without turning the homepage into a catalogue.
How it was made The studio's hand, step by step
A brand with a face
Identity, palette and type chosen to sit on a product shot without fighting it, so the brand carries across packaging and screen alike.
Merchandising the range
Products grouped the way a shopper thinks about them, with the bestsellers given room and the long tail kept findable.
A checkout that closes
The fewest steps the payment allows, on a phone, with nothing between wanting the product and owning it.
Details of the piece Look closer
Brand and store together
Designed and built by one team, so the storefront actually looks like the brand.
Product-first layouts
Photography at the size it needs, with the detail underneath rather than in the way.
Ready to grow
New ranges drop into the structure without a redesign.
The numbers What the piece did in the world
- Brand + store one commission
- E-commerce built to sell, not to browse
- 2023 designed and shipped
The gallery Frames & footage from the build
Continue through the wing
Commissions open
Your story could hang here.
Every exhibition in this wing started as a rough idea. Bring yours. We design it, build it, launch it and grow it.
⭐ Gold-star project · 2023
Beauty Hive.
Beauty commerce that converts.
Beauty is sold on how it looks, and then on how easily you can buy it. Beauty Hive needed both: a brand with presence and a storefront that gets out of the way at checkout.
ClientBeauty Hive SubjectCommerce · Beauty ScopeBrand · Storefront · E-commerce
Brand + store one commission E-commerce built to sell, not to browse 📋 The assignment
What the client asked for.
the brief
Beauty storefronts are crowded places. Ranges are wide, shades multiply, and a shopper who cannot find the exact product they want leaves. The store had to merchandise a deep catalogue without turning the homepage into a catalogue.
✏️ Our working
Show your work.
A brand with a face
Identity, palette and type chosen to sit on a product shot without fighting it, so the brand carries across packaging and screen alike.
Merchandising the range
Products grouped the way a shopper thinks about them, with the bestsellers given room and the long tail kept findable.
A checkout that closes
The fewest steps the payment allows, on a phone, with nothing between wanting the product and owning it.
🌟 The best bits
Extra credit, earned.
Brand and store together
Designed and built by one team, so the storefront actually looks like the brand.
Product-first layouts
Photography at the size it needs, with the detail underneath rather than in the way.
Ready to grow
New ranges drop into the structure without a redesign.
🏅 The scoreboard
What it did in the world.
- Brand + store one commission
- E-commerce built to sell, not to browse
- 2023 designed and shipped
📸 The scrapbook
Pics or it didn't happen.
⭐ More gold-star projects
🔔 The bell rang
Your project could earn the star.
Every write-up here started as somebody's rough idea. Bring yours — we design it, build it, ship it, and grow it.
← All work
Beauty Hive
Beauty is sold on how it looks, and then on how easily you can buy it. Beauty Hive needed both: a brand with presence and a storefront that gets out of the way at checkout.
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