All work
Property & Build

Brixmarket

A safe place to buy, lease and rent property in Nigeria.

Brixmarket
  • ClientBrixmarket
  • SectorProperty & Build
  • Year2021 to date
  • ScopeBrand · Web + mobile app · Growth · Maintenance
The story

Brixmarket is an online marketplace for Nigerian real estate: commercial buildings, homes, land and whole estates, listed for sale, lease or rent in one place. We have been on it since December 2021, and we built the whole thing, the brand, the interface, the web app, the mobile app and the growth work that brings people to it. The brief was never only software. It was to make strangers comfortable enough with each other to do the largest transaction of their lives.

The challenge

Property in Nigeria is a market of volatility and mistrust: prices that move, values that are hard to predict, and buyers who cannot tell a real listing from a wasted trip across town. Every marketplace here fails in the same place, which is confidence. The product had to make a listing feel verifiable, make search feel honest, and hold buyers, sellers and agents in the same room without any of them feeling outnumbered.

The work · 4 moves

What we actually did.

Not a logo and a landing page. A full effort across strategy, brand, content and engineering — here’s the play-by-play.

  • Brand & identity
  • Product design
  • Web app
  • Mobile app
  • SEO & social
  • Maintenance
  1. 01

    A brand built on trust, not gloss

    Identity, tone and interface were designed to feel steady and adult rather than loud, because the thing being sold is confidence before it is property.

  2. 02

    Search that respects the buyer

    Type, location, price range, bedrooms and status all sit on one screen, so a search narrows honestly instead of burying people in results they never wanted.

  3. 03

    One product, web and mobile

    The same catalogue and the same journey on the desktop where agents work and the phone where buyers actually browse, with listings that carry their own photography.

  4. 04

    Growth as part of the build

    SEO and social work ran alongside the product rather than after it, because a marketplace with no listings and no visitors is only a website.

How our awesomeness made it happen.

The moves that turned the brief into a result.

01

Sale, lease or rent, in one catalogue

Commercial buildings, homes, land and estates live side by side, with the transaction type set at the point of search rather than buried in the listing.

02

A room both sides can stand in

Buyers, sellers and agents each get what they came for, which is what keeps a marketplace from tipping into a noticeboard.

03

Kept alive since 2021

We did not hand it over and leave. The platform has been maintained, marketed and improved continuously since launch.

Inside the build.

A closer look at the work as it shipped.

The result

Proof it worked.

  • Dec 2021 live, and looked after ever since
  • Web + app one marketplace, every screen
  • Buy · Lease · Rent three ways to transact, one flow
And this is just the tip

There’s a lot more where this came from.

One project, told in full. We’ve shipped dozens more across agritech, health, media, property, commerce and platforms.

Next case study Hemam Synergy The site behind an ~€850,000 funding win.
Property & Build · Founder mode

Brixmarket.

A safe place to buy, lease and rent property in Nigeria.

Client Brixmarket Year 2021 to date Scope Brand · Web + mobile app · Growth · Maintenance
Brixmarket Dec 2021 live, and looked after ever since Web + app one marketplace, every screen
The story

Brixmarket is an online marketplace for Nigerian real estate: commercial buildings, homes, land and whole estates, listed for sale, lease or rent in one place. We have been on it since December 2021, and we built the whole thing, the brand, the interface, the web app, the mobile app and the growth work that brings people to it. The brief was never only software. It was to make strangers comfortable enough with each other to do the largest transaction of their lives.

The challenge

Property in Nigeria is a market of volatility and mistrust: prices that move, values that are hard to predict, and buyers who cannot tell a real listing from a wasted trip across town. Every marketplace here fails in the same place, which is confidence. The product had to make a listing feel verifiable, make search feel honest, and hold buyers, sellers and agents in the same room without any of them feeling outnumbered.

What we did

The approach.

  1. 01

    A brand built on trust, not gloss

    Identity, tone and interface were designed to feel steady and adult rather than loud, because the thing being sold is confidence before it is property.

  2. 02

    Search that respects the buyer

    Type, location, price range, bedrooms and status all sit on one screen, so a search narrows honestly instead of burying people in results they never wanted.

  3. 03

    One product, web and mobile

    The same catalogue and the same journey on the desktop where agents work and the phone where buyers actually browse, with listings that carry their own photography.

  4. 04

    Growth as part of the build

    SEO and social work ran alongside the product rather than after it, because a marketplace with no listings and no visitors is only a website.

Inside the build

What shipped.

01

Sale, lease or rent, in one catalogue

Commercial buildings, homes, land and estates live side by side, with the transaction type set at the point of search rather than buried in the listing.

02

A room both sides can stand in

Buyers, sellers and agents each get what they came for, which is what keeps a marketplace from tipping into a noticeboard.

03

Kept alive since 2021

We did not hand it over and leave. The platform has been maintained, marketed and improved continuously since launch.

The scoreboard

Results that talk.

  • Dec 2021 live, and looked after ever since
  • Web + app one marketplace, every screen
  • Buy · Lease · Rent three ways to transact, one flow
Up close

The product, in frames.

// deploy report · property & build

Brixmarket.

A safe place to buy, lease and rent property in Nigeria.

client: Brixmarket year: 2021 to date scope: Brand · Web + mobile app · Growth · Maintenance
Brixmarket Dec 2021 live, and looked after ever since Web + app one marketplace, every screen
story.md

Brixmarket is an online marketplace for Nigerian real estate: commercial buildings, homes, land and whole estates, listed for sale, lease or rent in one place. We have been on it since December 2021, and we built the whole thing, the brand, the interface, the web app, the mobile app and the growth work that brings people to it. The brief was never only software. It was to make strangers comfortable enough with each other to do the largest transaction of their lives.

challenge.md

Property in Nigeria is a market of volatility and mistrust: prices that move, values that are hard to predict, and buyers who cannot tell a real listing from a wasted trip across town. Every marketplace here fails in the same place, which is confidence. The product had to make a listing feel verifiable, make search feel honest, and hold buyers, sellers and agents in the same room without any of them feeling outnumbered.

// pipeline — what we ran

The approach.

  1. step 01

    A brand built on trust, not gloss

    Identity, tone and interface were designed to feel steady and adult rather than loud, because the thing being sold is confidence before it is property.

  2. step 02

    Search that respects the buyer

    Type, location, price range, bedrooms and status all sit on one screen, so a search narrows honestly instead of burying people in results they never wanted.

  3. step 03

    One product, web and mobile

    The same catalogue and the same journey on the desktop where agents work and the phone where buyers actually browse, with listings that carry their own photography.

  4. step 04

    Growth as part of the build

    SEO and social work ran alongside the product rather than after it, because a marketplace with no listings and no visitors is only a website.

// CHANGELOG.md

What shipped.

feat

Sale, lease or rent, in one catalogue

Commercial buildings, homes, land and estates live side by side, with the transaction type set at the point of search rather than buried in the listing.

feat

A room both sides can stand in

Buyers, sellers and agents each get what they came for, which is what keeps a marketplace from tipping into a noticeboard.

feat

Kept alive since 2021

We did not hand it over and leave. The platform has been maintained, marketed and improved continuously since launch.

metrics — production live
  • Dec 2021 live, and looked after ever since
  • Web + app one marketplace, every screen
  • Buy · Lease · Rent three ways to transact, one flow
// assets/

The product, in frames.

$ swizel deploy your-story --prod

Your deploy report, next.

Tell us what you're building. A senior engineer reads every message, reply within one business day.

Collection Wing — Exhibition Property & Build The collection
Now showing · 2021 to date

Brixmarket.

A safe place to buy, lease and rent property in Nigeria.

Brixmarket is an online marketplace for Nigerian real estate: commercial buildings, homes, land and whole estates, listed for sale, lease or rent in one place. We have been on it since December 2021, and we built the whole thing, the brand, the interface, the web app, the mobile app and the growth work that brings people to it. The brief was never only software. It was to make strangers comfortable enough with each other to do the largest transaction of their lives.

ClientBrixmarket Year2021 to date ScopeBrand · Web + mobile app · Growth · Maintenance
Brixmarket Dec 2021 live, and looked after ever since Web + app one marketplace, every screen
Brixmarket, 2021 to date Property & Build · On permanent display
The brief Read before viewing

Property in Nigeria is a market of volatility and mistrust: prices that move, values that are hard to predict, and buyers who cannot tell a real listing from a wasted trip across town. Every marketplace here fails in the same place, which is confidence. The product had to make a listing feel verifiable, make search feel honest, and hold buyers, sellers and agents in the same room without any of them feeling outnumbered.

How it was made The studio's hand, step by step
I

A brand built on trust, not gloss

Identity, tone and interface were designed to feel steady and adult rather than loud, because the thing being sold is confidence before it is property.

II

Search that respects the buyer

Type, location, price range, bedrooms and status all sit on one screen, so a search narrows honestly instead of burying people in results they never wanted.

III

One product, web and mobile

The same catalogue and the same journey on the desktop where agents work and the phone where buyers actually browse, with listings that carry their own photography.

IV

Growth as part of the build

SEO and social work ran alongside the product rather than after it, because a marketplace with no listings and no visitors is only a website.

Details of the piece Look closer

Sale, lease or rent, in one catalogue

Commercial buildings, homes, land and estates live side by side, with the transaction type set at the point of search rather than buried in the listing.

A room both sides can stand in

Buyers, sellers and agents each get what they came for, which is what keeps a marketplace from tipping into a noticeboard.

Kept alive since 2021

We did not hand it over and leave. The platform has been maintained, marketed and improved continuously since launch.

The numbers What the piece did in the world
  • Dec 2021 live, and looked after ever since
  • Web + app one marketplace, every screen
  • Buy · Lease · Rent three ways to transact, one flow
The gallery Frames & footage from the build
The film Full film
0:00

That is the film.

  • Real projects
  • Expert team
  • Long-term support
  • Six-week launches
Brixmarket, in motion.
Search first: type, location and price, before anything else.
Every property photographed and priced, on web and on the phone.
The same catalogue in the pocket of the person actually house-hunting.
Commissions open

Your story could hang here.

Every exhibition in this wing started as a rough idea. Bring yours. We design it, build it, launch it and grow it.

⭐ Gold-star project · 2021 to date

Brixmarket.

A safe place to buy, lease and rent property in Nigeria.

Brixmarket is an online marketplace for Nigerian real estate: commercial buildings, homes, land and whole estates, listed for sale, lease or rent in one place. We have been on it since December 2021, and we built the whole thing, the brand, the interface, the web app, the mobile app and the growth work that brings people to it. The brief was never only software. It was to make strangers comfortable enough with each other to do the largest transaction of their lives.

ClientBrixmarket SubjectProperty & Build ScopeBrand · Web + mobile app · Growth · Maintenance
Brixmarket Dec 2021 live, and looked after ever since Web + app one marketplace, every screen
Brixmarket · 2021 to date Property & Build
📋 The assignment

What the client asked for.

the brief

Property in Nigeria is a market of volatility and mistrust: prices that move, values that are hard to predict, and buyers who cannot tell a real listing from a wasted trip across town. Every marketplace here fails in the same place, which is confidence. The product had to make a listing feel verifiable, make search feel honest, and hold buyers, sellers and agents in the same room without any of them feeling outnumbered.

✏️ Our working

Show your work.

1.

A brand built on trust, not gloss

Identity, tone and interface were designed to feel steady and adult rather than loud, because the thing being sold is confidence before it is property.

2.

Search that respects the buyer

Type, location, price range, bedrooms and status all sit on one screen, so a search narrows honestly instead of burying people in results they never wanted.

3.

One product, web and mobile

The same catalogue and the same journey on the desktop where agents work and the phone where buyers actually browse, with listings that carry their own photography.

4.

Growth as part of the build

SEO and social work ran alongside the product rather than after it, because a marketplace with no listings and no visitors is only a website.

🌟 The best bits

Extra credit, earned.

Sale, lease or rent, in one catalogue

Commercial buildings, homes, land and estates live side by side, with the transaction type set at the point of search rather than buried in the listing.

A room both sides can stand in

Buyers, sellers and agents each get what they came for, which is what keeps a marketplace from tipping into a noticeboard.

Kept alive since 2021

We did not hand it over and leave. The platform has been maintained, marketed and improved continuously since launch.

🏅 The scoreboard

What it did in the world.

  • Dec 2021 live, and looked after ever since
  • Web + app one marketplace, every screen
  • Buy · Lease · Rent three ways to transact, one flow
📸 The scrapbook

Pics or it didn't happen.

The film Full film
0:00

That is the film.

  • Real projects
  • Expert team
  • Long-term support
  • Six-week launches
Brixmarket, in motion.
Search first: type, location and price, before anything else.
Search first: type, location and price, before anything else.
Every property photographed and priced, on web and on the phone.
Every property photographed and priced, on web and on the phone.
The same catalogue in the pocket of the person actually house-hunting.
The same catalogue in the pocket of the person actually house-hunting.
🔔 The bell rang

Your project could earn the star.

Every write-up here started as somebody's rough idea. Bring yours — we design it, build it, ship it, and grow it.

← All work

Brixmarket

Brixmarket is an online marketplace for Nigerian real estate: commercial buildings, homes, land and whole estates, listed for sale, lease or rent in one place. We have been on it since December 2021, and we built the whole thing, the brand, the interface, the web app, the mobile app and the growth work that brings people to it. The brief was never only software. It was to make strangers comfortable enough with each other to do the largest transaction of their lives.